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Rachel Treisman

Toblerone is no longer Swiss enough to feature the Matterhorn on its packaging

Toblerone Matterhorn Mondelez Slovakia

A Toblerone chocolate bar, pictured with the Matterhorn in the background. The company will replace the iconic peak on its label with a more generic mountain as a result of manufacturing changes. (Fabrice Coffini/AFP via Getty Images)

Toblerone chocolate bars are famous for their triangular peaks. But they will soon be losing their most famous one: the image of the Matterhorn prominently displayed on their packaging.

Toblerone was created in the Swiss city of Bern in 1908 by Theodor Tobler, with its distinctive shape reportedly inspired by his mountainous homeland and the Matterhorn in particular.

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