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Fortune
Fortune
Orianna Rosa Royle

Toblerone is being forced to change its design again

Tourist posing with the Matterhorn mountain and a bar of Toblerone. (Credit: Fabrice Coffrini—AFP/Getty Images)

Toblerone is removing from its packaging the image of the iconic Matterhorn mountain that inspired the chocolate bar’s famous triangular shape.

The 14,692-foot mountain will be swapped for an image of a generic peak.

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