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The Latest Breaking News from Mattel

The dreams and disappointments of India's Barbie

The doll is very popular. But an Indian version of a dark-haired, sari-clad Barbie was not a big seller. And one woman has written a poem about what it felt like to grow up unable to afford a Barbie.

WEKU

How did Barbie do it? Warner’s head of marketing on creating a ‘pink movement’

Greta Gerwig’s smash summer hit took the doll where nobody expected it to go, and banked hundreds of millions in return

The Guardian - US

Wait, the Barbie Movie logo dates back to the 1970s?

The film reworked a classic retro design.

Creative Bloq

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After Barbie’s success, Mattel plans for cinematic universe ‘big as Marvel and DC’

Vin Diesel, Tom Hanks, Lily Collins, Lil Yachty, and Daniel Kaluuya are among the A-listers involved

The Independent UK

Barbie fans react in horror to ‘terrifying’ Dubai marketing stunt: ‘I think I’d go into cardiac arrest’

Gigantic 3D model of Barbie was placed in front of Burj Khalifa

The Independent UK

Brace for the Mattel Cinematic Universe

The toy company is copying the Marvel blueprint with UNO, Hot Wheels, Barney and more – and we're already tired

Salon

Moviegoers Have All The Jokes After A Post-Barbie Polly Pocket Movie Was Announced

After the success of the Barbie movie, Mattel announced a Polly Pocket film, and the internet has some thoughts.

Cinemablend

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Barbie director Greta Gerwig hints she won't return for sequel

"At this moment, it’s all I’ve got."

Fortune

July is the hottest month ever, and two 'real-life versions of Mattel's CSO Barbie' are speaking up

How companies need to change in the face of record-setting heat and two chief sustainability officers react to the "feminization" of roles.

Fortune

Mattel Beats Expectations With Q2 Earnings Despite Decline In Sales

Toymaker reports adjusted EPS of $0.10, raises price target on positive outlook

Zenger

Everything we know about the Polly Pocket film and Mattel’s future movie releases

Following the immediate success of Barbie, Mattel is bringing another popular doll to the big screen

Evening Standard

Move over Marvel, the real MCU (Mattel Cinematic Universe) is here

It features some unconventional adaptations

Total Film

Mattel tried to report financials. All anyone wanted to talk about was 'Barbie'

Mattel reported financial earnings Wednesday. Impacts from the Barbie movie remain to be seen, but she still stole the show.

WEKU

Barbie vs. Oppenheimer reviews: what the film critics say about ‘Barbenheimer’

Pre-release expectations were already “stratospheric”, but the unlikely pairing of “Barbie” and “Oppenheimer” around the world has “helped fuel the biggest collective weekend at the box office since the pandemic”, said Rebecca Rubin in Variety – music to the ears of their respective film studios, Warner Bros. Discovery and Universal,…

The Week

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WEKU

Is Barbie a feminist icon? It's complicated

The Barbie movie is being celebrated (and slammed) as a feminist film, with its themes of female empowerment and critiques of the patriarchy. Can the same be said for the doll at the center of it?

The Independent UK

Barbie movie: Former employee describes what it was like to work for Mattel

‘That was just like the opposite of what it was like working there,’ woman says of Barbie movie

Zenger

Mattel Beats Earnings Estimates, Sees Potential In Barbie Movie

Toy company reports Q2 earnings per share of 10 cents, exceeding expectations; anticipates further monetization of IP

The Independent UK

Former Mattel employee describes what it’s actually like to work for Barbie creators

‘That was just like the opposite of what it was like working there,’ woman says of Barbie movie

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Fortune

Gap just hired the mastermind behind Mattel’s Barbie franchise turnaround as its new CEO. But is the troubled company even fixable?

He has a tough job: All of Gap Inc.’s brands are in decline right now.

GamesRadar

The best SDCC toy announcements 2023, from X-Men '97 to Pokemon

We've rounded up our favorite toys that were announced or revealed for SDCC 2023.

Fortune

Microsoft and Google’s chief sustainability officers: ‘CSO Barbie makes us proud, and a little worried. Here’s why’

The “feminization” of certain types of work can be used as a way to minimize the importance of the work itself, as well as marginalize the women doing it.

Fortune

Margot Robbie paid off her mom’s mortgage after years of saving

“Mom, don’t even worry about that mortgage anymore. It doesn’t exist anymore.”

The Guardian - UK

Greta Gerwig responds to trolling from rightwing Barbie critics

After criticism including doll burning, the director said her film is ‘an invitation for everybody to be part of the party’

The Independent UK

The remarkable life of Barbie creator Ruth Handler

After giving birth to two children – Barbara and Kenneth – a Los Angeles businesswoman got to work inventing the most famous plastic lady in toy history. As Ruth Handler’s creation hits the big screen, Amanda Whiting digs into the remarkable life of one of America’s unheralded pioneers

The Guardian - US

Everyone here is called Ken! Inside BarbieCon, the other Barbie event of the summer

A yearly convention brings together superfans for shopping, fashion shows and workshops on making doll-sized tropical drinks – if you can score a ticket

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