
Move over Margot Robbie, there’s a new Barbie in town. Well, not exactly new.
This past year has seen doll-mania sweep the silver screen. Greta Gerwig’s Barbie gripped the public imagination like no other plastic-fantastic picture, Kenergy has riled social media to the point of no return and Lily Collins is set to star as Polly Pocket in a feature directed by Lena Dunham. Mattel’s PR team really has been working overtime.