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The Latest Breaking News from Mattel

A look into ‘Barbie’s’ $150-million genius marketing campaign: None of us really knew what the movie was about, but we still went

Warner Bros. reportedly spent more on marketing 'Barbie' than on the movie itself.

Fortune

Barbie fans react in horror to ‘terrifying’ Dubai marketing stunt: ‘I think I’d go into cardiac arrest’

Gigantic 3D model of Barbie was placed in front of Burj Khalifa

The Independent UK

Mattel renews licensing deal with Warner Bros. Discovery

Toy maker Mattel is renewing its licensing deal with Warner Bros

The Independent UK

From analysis to the latest developments in health,
read the most diverse news in one place.

'Barbie's Greatest Strength Lies in Mattel's Weirdest Failures

The smash hit film is revolutionizing the way we think about "IP movies" by shining light in the shadows.

Inverse

Barbie: The ten most iconic pop culture references you might have missed

From The Matrix to Love Island, here is a list of the ten most iconic references and hidden meanings in the two-hour pink-athon

Evening Standard

Barbie: from problematic toy to feminist icon?

Greta Gerwig’s blockbuster film “Barbie” has brought the legacy of the popular yet controversial doll back into the limelight.

The Week

Barbie theory: The Easter egg that referenced Mattel rivals Bratz

Greta Gerwig’s comedy starring Margot Robbie and Ryan Gosling has already set box office records

The Independent UK

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Barbenheimer bonanza: how two films saved the summer box office

Greta Gerwig and Christopher Nolan’s vastly different summer offerings have opened to record-breaking numbers at a precarious time for the industry

The Guardian - US

Greta Gerwig explains Barbie’s ‘mic-drop’ ending: ‘I knew I wanted to end on a joke’

Director’s much-hyped movie is out in cinemas now

The Independent UK

'Barbenheimer' Success Isn't Translating for Warner Bros. Discovery Stock

A couple of stocks are seeing positive gains thanks to the box office success of 'Barbie' and 'Oppenheimer,' but one stock is being left out.

The Street

‘So beautiful I cried!’: Barbie obsessives give their verdicts on the movie

From the collector with 12,000 dolls to an actual ‘human Barbie’, via some of the seven-year-olds the toys are actually marketed at, we canvas the opinions of people for whom pink is a way of life

The Guardian - UK

The Existential Ending of 'Barbie,' Explained

Spoilers ahead, obviously.

Marie Claire

Barbie: the patriarchy, the existentialism, the capitalism – discuss with spoilers

Greta Gerwig’s smash hit ode to women delves deeper than many would have expected from a film based on a problematic doll

The Guardian - US

Barbenheimer Blowout Weekend, New Conversion Plan Send AMC Soaring

Blockbusters 'Barbie' and 'Oppenheimer' combined for the best U.S. box office weekend in more than four years.

The Street

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The Independent UK

Pavement react to surprise reference during Ken’s ‘mansplaining’ scene in Barbie

Fans of the band were delighted at the seemingly random reference from one of the Kens

The Guardian - UK

Paunch-free zone: why the Barbie movie’s body diversity message shortchanges Ken

Greta Gerwig’s empowerment movie is unarguably righteous. But when Barbie being lifted up seems to depend on Ken being pushed down, it rings a little hollow

The Street

What Career Barbie Would Actually Need to Afford the Barbie Dreamhouse

Barbie doll versions over decades have featured her in many careers, but most of them wouldn't come close to paying the mortgage on her 8-room Dreamhouse that comes with an elevator and yard.

Salon

How feminists are catching up to Barbie

Beauty standards aside, the doll has been a wildly progressive lifestyle mentor ever since she won us over in 1959

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news in one place.

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The Independent UK

Barbie review: A near-miraculous achievement from Greta Gerwig and Margot Robbie

While it’s impossible for any studio film to be truly subversive, this Mattel-approved comedy gets away with far more than you’d think was possible

The Guardian - UK

Barbie review – a riotous, candy-coloured feminist fable

Barbie takes a ride from her dream house to reality as Little Women writer-director Greta Gerwig takes another cultural icon and lovingly subverts it

Cinemablend

I'm Obsessed With Barbie's Ending, And The Way Greta Gerwig Came Up With The Final Scene Makes It Even Better

Barbie has a fantastic ending, and I'm obsessed with it. The way Greta Gerwig came up with the final scene makes it even better.

Inverse

'Barbie' Continues 2023's Most Concerning Hollywood Trend

2023 has already seen a shocking number of brand-based movies hit theaters and digital platforms. Here's why films like 'Barbie,' 'Air,' and 'Flamin' Hot' could mark the beginning of a concerning new era for Hollywood.

The Independent UK

America Ferrera reveals her guilty pleasure is ‘not showering for a few days’

‘I’m going to regret saying this,’ Ferrera said

The Independent UK

America Ferrera points out glaring and ‘revolutionary’ detail in original Barbie Dreamhouse

The ‘Ugly Betty’ actor plays Gloria, an assistant to the chief executive of Mattel in the new ‘Barbie’ film

The Independent UK

Mattel accused of ‘stealth marketing’ after giving away free Barbie dolls in schools

Health experts have claimed Mattel-sponsored school programme ‘reinforces damaging gender stereotypes’

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