The $130 Barbie dumbphone is targeting Gen Z’s nostalgia for an era they can’t remember

Young woman at the beach talks pink "Barbie" phone (Credit: Courtesy of HMD)

There’s a new doll on the block, and her name is slightly off-the-grid Barbie. At least that’s what Mattel and HMD, the makers of Nokia, would like you to believe.

The two companies have unveiled a new dumbphone, a product intentionally devoid of internet access, though heavily equipped with the Barbie aesthetic. It doesn’t have social-media apps, but it does have stickers. Released Wednesday to U.K. consumers only, the phone costs £99, or $130.74, according to CNBC. The U.S. edition of said phone is “coming soon,” according to HMD’s press release.