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Motor1
Motor1
Business
Tim Stevens

How Hot Wheels Are Made: An Inside Look

There's a monster in the back of the Mattel design center in Los Angeles. It's a two-foot-tall lizard that eats Hot Wheels while rolling around, storing them in its belly. When it stands upright, the monster roars like Godzilla, transforming into a ramp from which you can launch your favorite 1:64 automotive icons. It is a toy of epic proportions, light years more advanced than the Hot Wheels playsets I had as a kid.

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