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The Latest Breaking News from Mark Read

Top WPP advertising executive hit by scammers using voice cloning attack

AI-powered scams are getting more dangerous and businesses need to be as vigilant as ever.

TechRadar

CEO of world’s biggest ad firm targeted by deepfake scam

Exclusive: fraudsters impersonated WPP’s CEO using a fake WhatsApp account, a voice clone and YouTube footage used in a virtual meet

The Guardian - US

Aerial surveys of Great Barrier Reef ordered as flights show extensive coral bleaching

Helicopter flights over almost 50 reefs off the Queensland coast found bleaching in the south was “fairly uniform”

The Guardian - AU

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Ad giant WPP sees profit slump as tech giants slash spending

WPP saw a 70% slump in profits for the year as big tech pulled back on advertising amid a sluggish global market.

Evening Standard

New classification system for reef coral bleaching

A new classification system similar to the one measuring tropical cyclones is set to be used for coral bleaching on the Great Barrier Reef.

AAP

WPP cuts forecasts again as takeover talk swirls around ad group

A GLOBAL slowdown in spending by US tech giants forced WPP into its second revenue warning this year amid wider caution among big consumer goods giants.

Evening Standard

Tech giants cut ad spending in blow to WPP and global economy

Amazon and Apple turn cautious in hit to ad spend

Evening Standard

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The Dorchester hotel unveils 21st-century look by Pierre-Yves Rochon

London’s Dorchester hotel gets a glamourous refresh by Pierre-Yves Rochon

Wallpaper

Staff more likely to get a pay rise and be promoted if they don't work from home, WPP CEO says

WPP has officially opened its landmark office in Manchester city centre

Birmingham Post

Woman hailed for 'genius' buttering hack as she ditches knife for spoon

The 47-year-old, from Cambridge, gained even more attention when she posted a clip of her using a spoon to butter a roll for partner Mark Read, 51.

Daily Record

Musk’s Twitter antics keep some advertisers away, curbing sales

In the weeks after Elon Musk acquired Twitter Inc., hundreds of advertisers paused spending on the platform, wary of the changes the mercurial billionaire might bring to the social media platform. Months later, many still haven’t returned, despite efforts by Twitter’s sales team to woo them back with steep discounts…

Tribune News Service

Twitter's revenue drops amid advertisers' concerns over Elon Musk

In the weeks after Elon Musk acquired Twitter Inc, hundreds of advertisers paused spending on the platform, wary of the changes the mercurial billionaire might bring to the social media platform. Months later, many still haven’t returned, despite efforts by Twitter’s sales team to woo them back with steep discounts…

The Times of India

‘It’s fundamental’: WPP chief on how AI has revolutionised advertising

Mark Read says artificial intelligence is helping firm win clients keen to tap into technology’s potential

The Guardian - UK

WPP profits top £1bn as ad giant’s boss embraces “scary” AI revolution

WPP offered hope today that the economy could be in for a “soft landing” as clients resumed spending and profits zipped past £1 billion.

Evening Standard

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Daily Mirror

Katie Price wears a fluffy slipper on one foot while on a night out with friends

The former glamour model showed her injured foot in a fluffy slipper on her way to a night out with friends, as it was the only thing she could wear over her bandages

Evening Standard

WPP posts positive results but not ‘naïve’ on impending recession

Revenues at the advertising network that houses Ogilvy and Grey jumped 10.2% to £6.75 billion in first half of year

Evening Standard

Russia exit will cost London Stock Exchange £60 million

Turning its back on Russia will cost the London Stock Exchange Group an estimated £60 million this year, the company admitted today.

Evening Standard

WPP worried for 200 Ukraine-based staff

WPP chief executive Mark Read was today nervously eyeing the situation in Ukraine, where he has 200 staff.

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