The Latest Breaking News from Marc Lichte

Future Audi Models Will Look Less Aggressive, More Friendly

The man in charge of styling says "softer" designs are coming.

Motor1 · Feb 13, 2023

Audi E-Tron Name To Live On As Brand Moves Towards Full Electrification

Audi wants to differentiate itself from rival German brand Mercedes by keeping its all-electric "e-tron" moniker in the future.

InsideEVs · Jan 31, 2023

Audi RS6 E-Tron To Arrive In 2024 As All-Electric Performance Sedan

With a much wider track and "different" performance, the upcoming RS6 e-tron should be a thing to behold.

InsideEVs · Jan 30, 2023

Audi To Build A Rugged Electric 4x4 Based On The Scout Platform

With Scout underpinnings, Audi's first foray into the rugged 4x4 segment will go head to head with the upcoming Mercedes-Benz EQG and Land Rover Defender EV.

InsideEVs · Jan 27, 2023

Audi To Rival The G-Class With Scout-Based Luxury Off-Roader: Report

The go-anywhere electric SUV could go on sale in 2027 to fight the EQG.

Motor1 · Jan 27, 2023

Audi Activesphere Concept Teased Again Before Its Reveal

With a reveal date set for January 26, the Audi Activesphere concept is expected to blend the high-riding posture of an SUV with the sleek shape of a coupe.

InsideEVs · Jan 23, 2023