I Saw It First was bought for only £1 by Mike Ashley's empire as debts reached £13m I Saw It First was set up by Jalal Kamani, the brother of Boohoo co-founder Mahmud Kamani. Manchester Evening News · Dec 8, 2022
Revealed: I Saw It First was bought for £1 by Mike Ashley's Frasers Group and owed £13m to shareholders I Saw It First was set up by Jalal Kamani, the brother of Boohoo co-founder Mahmud Kamani Birmingham Post · Dec 8, 2022
How Mike Ashley's Frasers Group bought Studio Retail Group, Missguided and I Saw It First BusinessLive reveals why Frasers Group splashed the cash for the three companies Birmingham Post · Aug 9, 2022
I Saw It First: How fashion brand worn by Love Island stars with Boohoo links followed in Missguided's footsteps I Saw It First was founded in 2017 by Jalal Kamani, the brother of Boohoo co-founder Mahmud Kamani Manchester Evening News · Jul 30, 2022
I Saw It First bought by Frasers Group two months after £20m rescue of Missguided I Saw It First was set up by Jalal Kamani, the brother of Boohoo co-founder Mahmud Kamani Birmingham Post · Jul 28, 2022
Sales surge at fashion brand I Saw It First worn by Love Island hopefuls and Molly-Mae Hague The company was founded by the brother of Boohoo co-founder Mahmud Kamani Manchester Evening News · Jul 5, 2022