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Manchester Evening News
Manchester Evening News
World
Jon Robinson

I Saw It First: How fashion brand worn by Love Island stars with Boohoo links followed in Missguided's footsteps

I Saw It First Boohoo Missguided Love Island Mahmud Kamani Co Frasers Group Manchester MollyMae Hague Frasers

This week brought the news that another of Manchester's online fashion brands had been snapped up by one of the UK's largest retail groups. Frasers Group, the giant whose chief executive was Mike Ashley until very recently, has acquired I Saw It First for a currently undisclosed sum.

As a listed company, Frasers Group is likely to reveal the exact sum at some point in the future. Regardless, the news means that a second online fashion brand headquartered in Manchester has been bought by the owner of Sports Direct and House of Fraser in the space of as many months.

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