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Birmingham Post
Birmingham Post
Business
Jon Robinson

I Saw It First bought by Frasers Group two months after £20m rescue of Missguided

I Saw It First Frasers Group Frasers Missguided Mahmud Kamani Boohoo

I Saw It First, the Manchester fashion brand worn by the likes of Love Island contestants and influencers such as Molly-Mae Hague, has been acquired by the owner of Sports Direct.

Frasers Group has snapped up I Saw It First for an undisclosed sum two months after it rescued online fashion brand Missguided out of administration at the start of June in a £20m deal.

The group also owns the likes of House of Fraser, Game and Jack Wills and is now run by CEO Michael Murray after Mike Ashley became its chairman.

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