I Saw It First was bought for £1 by Mike Ashley's Frasers Group and owed £13m to its shareholders, it has been revealed.
The deal for the Manchester fashion brand, which has been worn by the likes of Love Island contestants and influencers such as Molly-Mae Hague, was first announced in July.
However, at the time the value of the deal was not disclosed. The details have now been revealed for the first time as part of Frasers Group's six-month results.