Sales at I Saw It First, the Manchester-based online fashion brand worn by Love Island contestants and influences such as Molly-Mae Hague, have surged to record levels.
The company, which was set up by Jalal Kamani, the brother of Boohoo co-founder Mahmud Kamani, has reported sales of almost £75m for its latest financial year.
However, the business remains in the red, with its pre-tax losses totalling £7.7m.