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Manchester Evening News
Manchester Evening News
World
Jon Robinson

Sales surge at fashion brand I Saw It First worn by Love Island hopefuls and Molly-Mae Hague

Sales at I Saw It First, the Manchester-based online fashion brand worn by Love Island contestants and influences such as Molly-Mae Hague, have surged to record levels.

The company, which was set up by Jalal Kamani, the brother of Boohoo co-founder Mahmud Kamani, has reported sales of almost £75m for its latest financial year.

However, the business remains in the red, with its pre-tax losses totalling £7.7m.

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