The Latest Breaking News from Impossible

How a campaign attacking plant-based meat led to a Beyond reformulation

Ethan Brown decided to make the Beyond products “unassailable from a health perspective.”

Fortune · Nov 21, 2024

When turophiles go plant-based

Next-generation cheese makers are using precision fermentation and AI to pursue the final frontier in plant-based

Salon · Aug 19, 2024

Joey Chestnut not officially banned from 2024 Nathan’s hot dog contest, despite reports

Joey Chestnut has put MLE in a real pickle, is being a total weenie.

USA Today Sports Media Group · Jun 11, 2024

12 Mother’s Day deals at Manchester bars and restaurants including free drinks, desserts and goodie bags

There are some fantastic deals on offer for the special day next weekend

Manchester Evening News · Mar 11, 2023

The fake meat fad hits the chopping block

Impossible and Beyond have both laid off employees amid a drop in sales.

Axios · Feb 4, 2023

Fake Meat Was Supposed to Save the World. It Became Just Another Fad

Beyond Meat and Impossible Foods wanted to upend the world’s $1 trillion meat industry. But plant-based meat is turning out to be a flop.

Businessweek · Jan 19, 2023

Manchester's 'chewing gum street' slammed as calls for 'chuddy' to be BANNED

How would you tackle the issue which costs £100k-a-year to clean?

Manchester Evening News · Dec 28, 2022

Our love affair with fake meat is ending

The Beyond Burger took a downturn in 2022 — was our taste for meatless meat always doomed?

Salon · Dec 17, 2022

Are fake meats better for the environment? Yes, but it’s more complex than you think

Marketed to meat lovers, plant-based burgers like Impossible and Beyond claim to taste like the real thing and to have far lighter environmental footprints.

Inverse · Aug 6, 2022

Can meat-free nuggets challenge chicken on the UK high street?

US-based Impossible Foods launches plant-based bite as vegetarian and vegan versions grow in popularity

The Guardian - UK · May 21, 2022