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The Latest Breaking News from Hero

Harley's X440 Is Doing So Well, Hero's Going To Make Even More Harleys

Without question, Harley-Davidson is one of the most readily recognized brand names in the world. It's right up there with Mickey Mouse, and it doesn't even have a friendly-faced cartoon mascot. Still, when Harley first partnered with Indian motorcycle juggernaut Hero MotoCorp back in 2020, no one knew exactly how…

RideApart

Fact or Fiction: Scottie Scheffler Will Make a Run at a Tiger Woods Record

Our writers debate world ranking streaks, Tiger Woods’s role in golf's unity talks and whether LIV Golf will add a blockbuster name next year.

Sports Illustrated

Ryder Cup Legend Ben Crenshaw Has a Bold Opinion on Whether U.S. Players Should Be Paid

The captain of the seminal 1999 U.S. team spoke to SI about Ryder Cup players being paid and did not hold back. Plus, notes on Scottie Scheffler's latest triumph from Bob Harig.

Sports Illustrated

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Tiger Woods Had a Candid Response To Scottie Scheffler's New Putting Grip

Tiger joined the NBC booth during the final round of the Hero World Challenge, discussing Scheffler's new putting grip and why he thinks the world No. 1 will have another big year.

Sports Illustrated

Scottie Scheffler ends dominant year with Hero World Challenge success

The world No 1 surged to a six-shot win in the Bahamas to secure a ninth tournament win of 2024

The Guardian - UK

Justin Thomas pulls ahead, but Scottie Scheffler is in his rearview mirror at the Hero World Challenge

Catch up on Saturday's action here.

USA Today Sports Media Group

At the Hero World Challenge, Scottie Scheffler joked that he and Tiger ‘talked about money and how the purses need to be bigger’

Asked what he and Tiger discussed on the golf course, Scheffler showed his humorous side.

USA Today Sports Media Group

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Tony Finau shoots down LIV Golf rumors and gives legit reason for withdrawing from Hero World Challenge

Finau gave Golfweek a good explanation for why he withdrew from this week’s Hero World Challenge.

USA Today Sports Media Group

Tiger Woods thought PGA Tour-PIF negotiations ‘would have happened quicker than this’

"But things are very fluid, we're still working through it, it's happening daily."

USA Today Sports Media Group

Hero World Challenge 2024 odds, course history and picks to win

It's time for a fun week in The Bahamas.

USA Today Sports Media Group

Key Takeaways From Tiger Woods' Hero World Challenge Press Conference

The 15-time Major winner addressed the media for the first time since July ahead of hosting the Hero World Challenge

Golf Monthly

2024 Hero World Challenge Thursday tee times, PGA Tour pairings and how to watch

Tiger's not playing but he has put together a stout 20-man lineup.

USA Today Sports Media Group

Zero and Hero's First EV Motorcycle Is Well On Its Way

Remember back in 2022, when Hero MotoCorp invested a rather serious-sounding $60M into electric motorcycle maker Zero Motorcycles?

RideApart

Two in, two out in latest update to the field for 2024 Hero World Challenge

The 20-man field for the Hero has had some more updates.

USA Today Sports Media Group

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RideApart

Harley-Davidson Is Dumb Not to Sell Its Killer Small Motorcycle in the US

Harley-Davidson is getting crushed under the weight of its cruiser-centric business model. Over the last three decades, it's spent billions on pushing over-weight, over-priced HOGS to rich Boomer dentists who wanted to cosplay as Hells Angels members only for the Motor Co. to now be up a creek without a paddle…

Ribble Allroad Ti review: cutting edge two-wheeled tech is more affordable than you think

Ribble's Allroad Ti proves cutting-edge doesn’t have to be costly

The Conversation

India is in the midst of an electric vehicle revolution – and Australia should tap in

You don’t have to be in India long to appreciate just how dramatic its electric vehicle revolution is. Whether it’s electric two-wheelers or trucks, buses or bicycles, they are hard to miss.

The Guardian - UK

Deliciously Ella vegan food brand sold to Swiss group Hero

Founder Ella Mills expected to bank millions from sale of company known for its oat bars and energy balls

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Evening Standard

Deliciously Ella health food brand snapped up by Swiss Hero

The firm’s founders, Ella and Matt Mills, are staying on after the deal

RideApart

Zero’s FXE EV Motorcycle Is Undergoing Testing In India

The Zero FXE has been spied testing in India. Thanks to a partnership with Hero MotoCorp, Zero’s tech could soon be used in a new lineup of EV motorcycles.

RideApart

More Hybrid Motorcycles Are Coming, This Time From India

Indian motorcycle giant Hero MotoCorp is working on a new hybrid powertrain, presumably designed to make commuters and scooters more efficient.

Fortune

Hero Cosmetics CEO Found Inspiration In Korean Skincare

Hero Cosmetics founder Ju Rhyu credits her corporate career at Mondelez, American Express, and Samsung for her business bona fides.

RideApart

Celebrating Its Founder, “The Centennial” is a Sick-Looking Naked Motorcycle

Hero MotoCorp is paying tribute to its founder, Dr. Brijmohan Lall Munjal, with “The Centennial,” a special-edition bike based on the Karizma.

Fortune

The Mighty Patch sold out in 90 days, an 'accident' is how it's founder unlocked Amazon Prime

Hero Cosmetics CEO Ju Rhyu's road to success involved a few bumps: including trying to unlock Amazon Prime.

Fortune

How Hero Cosmetics' CEO made once-shameful pimple patches a Gen Z status symbol

The Mondelez and Samsung alum used her corporate America know-how and her Korean skincare obsession to launch the category-defining Mighty Patches—without VC funding.

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