Hero MotoCorp is a giant in India’s two-wheeler industry. The company moves hundreds of thousands, if not millions, of motorcycles and scooters annually, most of them affordable, small-displacement models built for daily commuting. But in 2023, Hero made headlines when it teamed up with Harley-Davidson to co-develop the X440, a small roadster aimed at attracting younger riders to the Bar and Shield.
Built in India by Hero and sold under Harley's brand, the X440 became the most accessible Harley ever made. Shortly after, Hero launched its own version of the platform: the Mavrick 440. It featured the same core hardware but carried Hero’s own design, tuning, and branding. On paper, it was a strategic move. In reality, it didn’t last long.
Hero has now discontinued the Mavrick 440. Production and dispatches have stopped, and reports out of India say the bike hasn’t been manufactured or shipped in months. In contrast, the Harley X440 continues to sell well and remains in Harley’s Indian lineup.
