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RideApart
Sport

Hero’s Electric Sub-Brand Unveils Multiple EV Concepts At EICMA 2025

Electric motorcycles are starting to grow out of their awkward phase. For the longest time, the segment was dominated by practical but dull scooters and silent city commuters that promised efficiency but not much excitement. That’s finally changing, and Hero MotoCorp’s electric sub-brand, Vida, is one of the latest to join that movement.

At EICMA 2025, Vida showed that it’s been paying attention. Instead of revealing a single flagship or commuter scooter, the company rolled out a whole range of concepts that cover nearly every kind of rider. The highlight wasn’t just one motorcycle. Rather, it was a full lineup that showed how flexible the future of electric riding could be.

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