The Latest Breaking News from Hemant Malik

ITC's Aashirvaad brand expects consumer spending to double to twenty thousand crore rupees. This growth will occur over the next five years as the brand expands. The company is strengthening its core atta business and entering new food categories. These adjacencies include ready-to-cook foods and frozen snacks for wider appeal.…

Companies are introducing smaller, affordable protein food packs to boost consumption. These convenient options cater to discerning Indian consumers seeking more protein. Brands are making protein-rich foods accessible through smaller formats and lower entry prices. Even naturally protein-rich foods are being packaged in smaller, economical portions. This market shift prioritizes…