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The Economic Times
The Economic Times
Business

ITC expands dairy play in East India, bets on branded milk

ITC India Bihar Aashirvaad Jharkhand West Bengal

ITC is solidifying its position in Eastern India's fresh dairy market through its flagship Aashirvaad brand, leveraging growing consumer appetite for branded milk and value-added offerings across Bihar, West Bengal, and Jharkhand.

Since entering the fresh dairy segment in 2018 with the rollout of Aashirvaad milk in Bihar—followed by expansions into West Bengal and Jharkhand—the diversified conglomerate has established itself as the second-largest dairy brand in Bihar. Its product suite spans fresh milk, curd, paneer, lassi, and Mishti Doi.

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