From breakfast smoothies and wafers to bars and snacks, brands are making protein-rich foods more convenient and accessible, with smaller formats aimed at bringing down the entry price for consumers. The push is also extending beyond specialised protein products, with companies packaging foods that are naturally rich in protein in smaller portions, according to a TOI report.
Protein foods have become an increasingly common sight on retail shelves, but consumers may soon have another choice to make: how much protein they want in a single serving. As protein-deficient Indians become more discerning about what they eat and add to their regular diets, companies are betting on smaller, more affordable packs to widen consumption.
