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The Economic Times
The Economic Times

ITC expects Aashirvaad brand to double consumer spends to Rs 20,000 crore in 5 years

Aashirvaad ITC Protein

Bengaluru, Diversified conglomerate ITC expects consumer spending on its flagship food brand Aashirvaad to double to Rs 20,000 crore over the next five years, from around Rs 10,000 crore currently, as it expands into newer food categories and adjacent segments, a senior company official said.

The company is amplifying Aashirvaad's play with a two-pronged strategy for the brand -- strengthening its core atta (wheat flour) business while expanding into adjacent categories such as ready-to-cook foods and frozen snacks, said Hemant Malik, Chief Executive Officer, Foods Division, and Executive Director, ITC Ltd.

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