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The Latest Breaking News from Hasbro

Not just kid play: Toy companies aim more products at older adults

Toymakers are tweaking original classic games or coming out with new ones that embrace an audience that’s been around for a while: people over 65 years old

The Independent UK

Hasbro and Mattel forecast slow holiday shopping season

Hasbro and Mattel have lowered their sales projections for the fourth quarter, citing a challenging retail landscape.

The Street

Despite Baldur's Gate 3, Barbie Success, Toymakers Tumble On Holiday Warning

Mattel stock falls after consumer warning in earnings despite "Barbie" movie boost. Baldur's Gate 3 isn't enough to prop up Hasbro results.

Investors Business Daily

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Hasbro India’s latest board game combines the charms of Monopoly with cricket

Hasbro’s latest board game combines the charms of Monopoly with India’s favourite sport, cricket

The Hindu

Mattel Stock Rides 'Barbie' Movie Success Near Buy Point. Now The Toymaker Eyes $300 Billion Market.

Mattel stock nears a buy point. Analysts are bullish on the toymaker's film prospects after the success of the Barbie movie.

Investors Business Daily

New 'Ahsoka' Detail Reveals a Major Change to Lightsaber Canon

Who’s got dibs on Ezra Bridger’s lightsaber? As Ahsoka and Sabine search for their missing friend, they'll have to decide soon.

Inverse

‘It’s almost magical’: how robotic pets are helping UK care home residents

Animatronic cats and dogs have helped staff at a Bedfordshire care home to avoid medicating some residents with dementia

The Guardian - UK

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Exclusive Ahsoka reveal: Sabine Black Series helmet replica on the way

GamesRadar+ can exclusively offer your first look at the Star Wars Black Series Sabine helmet from Ahsoka.

GamesRadar

Hasbro Stock Scores Relative Strength Upgrade; Hits Key Benchmark

A Relative Strength Rating upgrade for Hasbro shows improving technical performance.

Investors Business Daily

Adorable, cuddly… evil? How the Furby took over the world

A singing, dancing, seemingly unkillable owl-bat thing, the inexplicably cute Furby was one of the most popular toys of the Nineties. As it unveils a sparkly new look, Kate Ng digs into its fascinating history

The Independent UK

Barbie, what have you done? The nightmare of Hollywood’s toy movie future

After Barbie’s success, toy maker Hasbro has joined the goldrush – and soon even the dullest playtime object will get its own film. Are you ready for the Play-Doh Cinematic Universe?

The Guardian - UK

There's money in Magic: The booming business of rare game cards

For decades, sports have led the pack in the trading card market. Now, as celebrities shell out millions for rare game cards, fantasy characters are giving star athletes a run for their money.

WEKU

Oh toy! A Monopoly movie is officially happening, and we're desperate to know how that's going to work

Hasbro is following in Mattel's footsteps

Total Film

Lionsgate Agrees To Acquire Hasbro’s eOne for $500 Million

Library includes ‘Grey’s Anatomy,’ ‘Criminal Minds’ episodes

Broadcasting & Cable

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Investors Business Daily

Hasbro Results Mixed As 'Magic' Weakens; Funko Stock Dives After Miss, Slashes Outlook

Hasbro stock upgraded prior to mixed earnings as Magic: The Gathering sales weaken. Funko cuts outlook, CEO, 13% of staff.

GamesRadar

Activision didn't actually lose the delisted Transformers games, Hasbro says shortly after insinuating Activision lost the Transformers games

"We have the code, it’s not lost and never was"

Investors Business Daily

S&P 500: Entertainment Giants, AI Play Lead Monday's 5 Best; Medtech Firms Sicken

Paramount and Disney, along with AI play Adobe, led the S&P 500. Dexcom and several medical products firms struggled.

PC Gamer

Hasbro says the problem with re-releasing old Transformers games is Activision's lost a bunch of them

"When a company eats a company that eats a company things get lost, and that’s very frustrating."

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Windows Central

Hasbro wants Microsoft and Xbox to bring back Activision's Transformers games

Hasbro, the company behind the Transformers franchise, has recently stated in an interview that they wish to re-release all of the Activision-published Transformers games to modern Xbox consoles and Xbox Game Pass. Read on to learn more about what Hasbro has to say on the matter.

GamesRadar

The best SDCC toy announcements 2023, from X-Men '97 to Pokemon

We've rounded up our favorite toys that were announced or revealed for SDCC 2023.

Investors Business Daily

Mattel Earnings 'Kenough' To Beat Forecasts, But Barbie Sales Fall Despite Movie Hype

Mattel beat earnings forecasts Wednesday but hasn't seen an impact from "Barbie" movie success. Mattel stock slides after results.

Inverse

'Barbie' Continues 2023's Most Concerning Hollywood Trend

2023 has already seen a shocking number of brand-based movies hit theaters and digital platforms. Here's why films like 'Barbie,' 'Air,' and 'Flamin' Hot' could mark the beginning of a concerning new era for Hollywood.

GamesRadar

Exclusive reveal: These Star Wars Young Jedi Adventures toys are just too darn cute

We round up all of the new action figures, lightsabers, and plushes that are on the way for Star Wars Young Jedi Adventures.

Fortune

Thanks to Mattel CEO Ynon Kreiz, it’s a Barbie world this summer

What's it like to have Will Ferrell play you in a movie?

Evening Standard

Best baby and kids’ deals for Amazon Prime Day 2023: Toys and baby care essentials

Whether you’re expecting or already managing a hoard of little’uns, grab some bargains on the essentials in the Amazon Spring Sale

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People

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