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The Independent UK
The Independent UK
Mike Bedigan

Is the revamped EasyBake Oven the hit toy for the 2025 holidays?

Hasbro Bradley Bowman Walmart

Easy-Bake Oven, the iconic children’s baking toy from the 1960s, has been relaunched for the holiday season with items already selling like hot cakes.

“Few brands hold the iconic status and enduring appeal of Easy-Bake and Playskool,” said Bradley Bowman, Senior Director of Global Licensed Toy and Games at Hasbro.

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