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Total Film

Entertainment

Megan Garside

KPop Demon Hunters is taking over the world with "unprecedented" merch deal as Netflix aims to capitalize on "global fan frenzy"

Netflix Hasbro Mattel Mira Rumi

KPop Demon Hunters still showcasing Rumi, Zoey, and Mira eating and shouting.

It looks like there's no stopping new movie KPop Demon Hunters, as after smashing records on the streamer and big screen, the animated film is set to bring a wide range of merchandise to shelves next year.

Netflix has announced that it is partnering with toy companies Mattel and Hasbro in an “unprecedented” deal that will launch a wide range of products based on the franchise. Mattel and Hasbro will be named global co-master toy licensees, giving the companies free rein to develop any KPop Demon Hunters products starting in 2026.

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Federal judge halts ICE detention centre construction at California site over environmental review

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