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Evening Standard
Evening Standard
Entertainment
Tina Campbell

Peppa Pig’s brother George diagnosed as deaf and fitted with a hearing aid

Peppa George Pig Hasbro NDCS Jodie Ounsley

Peppa Pig is set to tackle childhood hearing loss, with Peppa’s dinosaur-loving younger brother George revealed to be moderately deaf and fitted with a hearing aid.

The new episodes, created in partnership with the National Deaf Children’s Society (NDCS), aim to help families better understand childhood deafness while ensuring authentic and sensitive representation on screen. They will air on Milkshake from March 9, with additional digital content released online.

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