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The Latest Breaking News from Hasbro

Avengers: Doomsday toys spoil the surprising hero "powerful enough" to stop Doctor Doom

Not who you were expecting

Total Film · Jul 27

Hasbro Pulse's track record with Star Wars proves it's the best fit for Legend of Zelda toys

Hasbro acquiring Legend of Zelda toy rights is the most exciting thing I've heard in a while, and it's all because of Star Wars

GamesRadar · Jul 23

Hasbro’s growth strategy isn’t just about kids anymore—it’s about ‘kidults’

CEO Chris Cocks is betting the toymaker’s future on grownup collectors, card games, and nostalgia—and Wall Street likes what it’s seeing.

Fortune · Jul 23

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Hasbro reveals its first Legend of Zelda action figures, bringing Tears of the Kingdom to life

We just got our first look at the first Hasbro Legend of Zelda action figures from SDCC 2026, and they're based on Tears of the Kingdom

GamesRadar · Jul 22

I think I know what the first Hasbro Legend of Zelda action figures will be thanks to this tease

Hasbro has revealed its first tease for the upcoming Legend of Zelda action figures, and I think it suggests we're getting Breath of the Wild or Tears of the Kingdom toys

GamesRadar · Jul 22

22 high-tech toys grown-ups will love

Don't put away childish things, embrace your inner kid and rediscover toy joy

T3 · Jul 22

Hasbro takes $56 million hit over multiple game cancellations, but it's still talking about how Baldur's Gate 3 is key to its future success

Just a few years after going big on videogames, Hasbro is pulling an Xbox by narrowing its focus on its biggest brands and franchises.

PC Gamer · Jul 21

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US stocks today: US stocks end higher as semiconductors surge amid Mideast war intensifies

Wall Street closed higher as semiconductor stocks rebounded sharply, lifting major indexes despite tariff tensions and Middle East risks. Investors are positioning ahead of key tech earnings, betting on AI-driven growth. Gains in 3M and Hasbro contrasted with declines in Danaher and MSCI, highlighting mixed corporate signals.

The Economic Times · Jul 21

Baldur's Gate and D&D owner Hasbro is down $56 million as its strategy of canceling almost everything surprisingly fails to yield games

It's not yet known what games have been axed this time

GamesRadar · Jul 21

Dungeons & Dragons players know how to beat ‘unbeatable’ companies; ‘Save the disc’ could learn a thing or two from them

Roll for Initiative, Sony.

Destructoid · Jul 21

Hasbro wins license to make Legend of Zelda toys, action figures, and more from 2027

Hasbro has locked down the license to make Legend of Zelda toys, which means it can produce everything from plushies to board games based on the series

GamesRadar · Jul 16

Hasbro brings Play-Doh to adult crafters with DIY floral kits from $25

Millie Bobby Brown attended the product launch.

We Got This Covered · Jul 14

How $9.99 became big retailers’ go-to price for luring in budget-conscious shoppers

One company sees laundry detergent sales double when kept at the magic $9.99 price point - but it has required creativity from retailers

The Independent UK · Jul 14

Play-Doh creator makes nostalgic attempt to market toward adults

IN FULL

The Independent UK · Jul 9

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The Independent UK · Jul 9

Hasbro takes another shot at introducing Play-Doh for adults

The company said the imagination Play-Doh inspires doesn’t disappear with age – it evolves

PC Gamer · Jul 5

Hasbro should stop looking for a Baldur's Gate 4 studio and take a leaf out of Larian's book by trying something new

Baldur's Gate has peaked, but D&D still has a lot to offer.

Space · Jul 5

He-Man and beyond: 20 sci-fi cartoons (some iconic, some weird) that transported '80s and '90s kids to strange new worlds

They had the power! Saturday morning cartoons introduced many kids to science fiction... and toys, lots and lots of toys

Player One · Jul 1

'Baldur's Gate 4' Was Offered to Original Creators, But Both Larian Studios, James Ohlen Declined

"Baldur's Gate 4" was offered to Larian Studios and original designer James Ohlen, but both declined, leaving the RPG's future uncertain.

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GamesRadar · Jun 30

Baldur's Gate 4 could've been headed by a Baldur's Gate 2 veteran, but the RPG legend "wouldn't want to compete" against Larian: "That would be insanity"

"Swen's always going to be the master of building those kinds of things"

PC Gamer · Jun 29

Baldur's Gate 2's co-lead designer was asked to make Baldur's Gate 4 after Larian declined: 'Having to compete against Baldur's Gate 3? That would be insanity'

He declined as well.

Creative Bloq · Jun 27

Peppa Pig faces its biggest controversy since its infamous banned episode, and AI is to blame

AI clauses raise ethical concerns for children's animation.

PC Gamer · Jun 26

Vampire: The Masquerade's D&D crossover is a condescending cave-in to people who are afraid of trying something new

The d10s can't hurt you, I swear.

PC Gamer · Jun 26

D&D and Magic owner Hasbro is reportedly trying to get child actors from Peppa Pig to sign away their voices to AI

This doesn't bode too well for Hasbro's videogames, either.

Euronews · Jun 26

Peppa Pig backlash as US company Hasbro requires child actors to sign voices over to AI

US entertainment giant Hasbro is reportedly asking child actors on the popular series Peppa Pig to sign over their voices to artificial intelligence under new contract terms. An open letter signed by 1,000 industry professionals condemns the AI contract clause and warns of matters of consent.

The Independent UK · Jun 25

Peppa Pig animation company causes concern over major AI decision

Hasbro is reportedly embracing the use of AI on the popular British animated series

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