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The Independent UK
The Independent UK
Erin Keller

Hasbro takes another shot at introducing Play-Doh for adults

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Hasbro is once again trying to prove Play-Doh isn't just for kids.

The toy maker is launching Blooms by Play-Doh, a new line of craft kits designed for adults as it works to expand the iconic brand beyond its traditional audience, the company announced Thursday.

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