Hasbro is taking one of its most recognizable children’s brands in a new direction. The toy company has introduced Blooms by Play-Doh, the first Play-Doh product line created specifically for adults, with DIY floral crafting kits starting at $24.99.
According to Business Wire, the new collection focuses on creating realistic flower arrangements that adults can display as home décor rather than temporary play creations. The launch marks a significant shift for the Play-Doh brand, which has spent more than 70 years inspiring children’s creativity through hands-on play. Hasbro says Blooms by Play-Doh builds on that legacy while offering adults a different creative experience centered on mindfulness, crafting, and home decoration.
