The Latest Breaking News from Gap

Gap Jumps As Retailer Expands Into Beauty And Accessories

Gap, Inc. (NYSE:GAP) shares traded higher Thursday as the company revealed a bold push into beauty and accessories, aiming to build on its repositioning strategy and extend its reach beyond apparel.

Benzinga · Sep 4, 2025

7 Celeb Brand Collaborations That Were Financial Flops—But Taught Good Lessons

Celebrity brand collaborations can feel like rocket fuel for sales: a big name, a splashy launch, and the promise that fans will buy whatever their idol touches. Sometimes, though, the hype fizzles into awkward headlines and financial losses. These high-profile missteps didn’t just tank balance sheets; they also left behind…

Everybody Loves Your Money · Sep 1, 2025

All white, Anne Hathaway puts a cool-girl twist on wearing the shade from top to bottom.

The Devil Wears Prada 2 actress gives us a lesson in how to elevate classic whites

Woman & Home · Aug 31, 2025

I’m On a Mission to Elevate My Fall Workwear Wardrobe—20 Affordable Bags I Have My Eye On

Stylish, laptop-friendly totes for all of your office essentials.

Marie Claire · Aug 27, 2025

Fall Is My Favorite Season—22 Pieces I Can't Stop Thinking About

&Daughter, 6397 News, and more.

Marie Claire · Aug 25, 2025

Is Katseye a Real K-Pop Group? Meet the Girls in Gap's Latest Viral Commercial

Katseye, the multinational girl group formed through Hybe and Geffen's Dream Academy, stars in Gap's viral 'Better in Denim' campaign. From charting singles to fashion takeovers, here's everything you need to know about the rising pop act.

International Business Times UK · Aug 25, 2025

This Gap Analyst Is No Longer Bullish; Here Are Top 5 Downgrades For Friday

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades, downgrades and initiations, please see our analyst ratings page.

Benzinga · Aug 22, 2025

Gap jumps on the Sydney Sweeney bandwagon with "inclusive" new campaign

But has it gone far enough?

Creative Bloq · Aug 22, 2025

“I’m Offended”: People Have Strong Opinions Over Yet Another Jeans Ad, This Time It’s Gap’s

Some saw Gap’s commercial as the “antithesis” to American Eagle’s controversial campaign starring Sydney Sweeney.

Bored Panda · Aug 21, 2025

GAP's 'Better in Denim' Ad with Katseye Takes a Subtle Dig at American Eagle's Sydney Sweeney Campaign

GAP's latest 'Better in Denim' campaign with Katseye uses Kelis' hit 'Milkshake' to showcase inclusivity and style, sparking comparisons with American Eagle's Sydney Sweeney ad, which faced backlash despite boosting sales.

International Business Times UK · Aug 21, 2025