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International Business Times UK
International Business Times UK
Chelsie Napiza

GAP's 'Better in Denim' Ad with Katseye Takes a Subtle Dig at American Eagle's Sydney Sweeney Campaign

GAP’s bold new ‘Better in Denim’ campaign featuring Katseye embraces diversity. (Credit: Instagram: @GAP)

A dynamic new denim campaign reclaims inclusivity after controversy.

The renewed GAP brand just dropped its bold 'Better in Denim' campaign, starring internationally diverse girl group Katseye dancing to Kelis's 'Milkshake', and it landed with perfect timing amid the uproar surrounding American Eagle's Sydney Sweeney jeans ad.

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