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Creative Bloq
Creative Bloq
Technology
Rosie Hilder

Gap jumps on the Sydney Sweeney bandwagon with "inclusive" new campaign

Gap Sydney Sweeney Katseye American Eagle Abercrombie
Gap advert featuring women wearing denim standing in a line.

Hot on the heels of Sydney Sweeney's controversial American Eagle ad, which was slated for having alt-right undertones, Gap has released a new campaign, Better in Denim.

Fronted by girl group KATSEYE, the campaign feels in stark contrast to American Eagle's much talked about spot. Though whether it is enough to make it to our best adverts list remains to be seen. People dancing around in denim isn't exactly unheard of in this sector.

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