The denim wars have begun, with Gap seemingly throwing some serious shade in light of American Eagle’s recent controversial campaign starring Sydney Sweeney.
To promote their fall 2025 campaign “Better in Denim,” Gap joined hands with KATSEYE for their “expressive and inclusive point of view.”
“Gap didn’t ask us to fit in—they invited us to show up as we are,” the members of KATSEYE said in a joint statement.
