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Benzinga
Benzinga
Business
Nabaparna Bhattacharya

Gap Shares Rise As JPMorgan Sees Inflection Point Under CEO's Merchandising Playbook

The,Gap,Hanging,Sign,On,The,Building,At,The,Headquarters

Retailers are navigating a challenging landscape marked by shifting consumer preferences and unpredictable weather patterns, which impact seasonal sales. In this environment, companies like Gap, Inc. (NYSE:GAP) are striving to adapt their strategies to maintain growth and profitability.

Gap shares are trading higher on Friday, after the company reported second-quarter in-line revenue of $3.73 billion on Thursday and EPS of 57 cents, topping the consensus of 55 cents.

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