The Latest Breaking News from Fujifilm

Viltrox announced a new lens adapter that brings AF to your vintage Cine lenses

Viltrox just announced a new lens adapter to bring AF to a wide array of vintage Cine lenses, using lens calibration profiles to cover a wide array of older glass.

Tom’s Guide · Jan 29

I tested the world's fastest 12mm lens – should you buy the Sigma 12mm f/1.4 DC | C lens?

The Sigma 12mm f/1.4 DC | Contemporary is the only mirrorless APS-C lens to simultaneously boast a wide 12mm focal length and bright f/1.4 maximum aperture – all wrapped up in a light and portable package.

TechRadar · Jan 26

Elephant-proof Fujifilm GFX 100 II defies nature and captures unbelievable close-up footage like never before

Poole’s wild frontier: How the Fujifilm GFX100 II survived bull elephants and still delivered stunning cinematic footage

Digital Camera World · Jan 26

My fellow gen Z have spoken: these 22 products still scream ‘2016’

Beats headphones, army green jackets and ‘blinding highlights’ – I asked my fellow gen Z to name the 2016 fads they can’t let go of

The Guardian - US · Jan 23

7 Valentine’s Gifts at Walmart You Can Save for the Holidays

Just because something is marketed as a Valentine's Day gift doesn't mean it has to be given on Feb. 14. Walmart has some items that you might want to pick up now and save for the holiday season....

GOBankingRates · Jan 23

Fujifilm announces new event – inviting you to shape future X-mount lens ideas

Mark your calendar for March 5, 2026, and expect a very different kind of Fujifilm experience

Digital Camera World · Jan 23

I’ll take TTArtisan’s limited edition ‘Orange Pop’ AF 35mm f/1.8 II with fries and to go

I wouldn’t mind finding one of these in a Happy Meal. The TTArtisan ‘Orange Pop’s’ color scheme sure does remind me of a certain fast-food chain…

Digital Camera World · Jan 23

Fueled by my ADHD, these are the 4 most expensive camera gear acquisition syndrome mistakes I've ever made!

The photography gear I loved on paper but hated in practice

Digital Camera World · Jan 23

Fujifilm SX400 is the love child of a bridge camera and a CCTV bullet cam

This monster long distance camera can zoom in on people over a mile away

Digital Camera World · Jan 22

Battle of the cheap Nikons: Why would you ever choose an old Nikon Z5 over the more technologically advanced Nikon Z50 II?

The Nikon Z5 is a super affordable entry point into a full-frame system, but it’s technically inferior to the younger crop-sensor Z50 II

Digital Camera World · Jan 22