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Digital Camera World

Kim Bunermann

Japan's best-selling camera brands crowned: compact, mirrorless, DSLR, video, and action winners revealed

Japan Canon Sony Nikon GoPro DJI Fujifilm Insta360 Kodak Panasonic

Sony A7 V camera held in a person's hands.

The BCN Award 2026 has been announced, revealing the best-selling camera brands in Japan's digital camera and imaging market.

Based on nationwide retail sales data from January to December 2025, the award reflects actual purchase figures collected from 20 major electronics retailers, including Amazon, Bic Camera, and other leading chains across the country.

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