On 12 January, Yodobashi Camera released its list of top 10 best-selling compact digital cameras in Japan. This list has been compiled on the basis of sales data from its online shop and 24 Yodobashi Camera stores nationwide during 16-31 December, 2025. And there are a few surprises there — so much so that I wouldn't have guessed this camera would have topped the rankings.
Before we dive into that, let's look at some of the cameras in the top 10. The Sony RX1R III comes in at #9, followed by Fujifilm's unicorn, the X100VI, at #8 — both quite expensive cameras! But there's a trend you'll notice as you go from the bottom to the top: the top-half of the list is dominated by cheaper compacts, such as the Fujifilm X half (#6), the Panasonic Lumix TZ99 (#4), and the Sony ZV-1 II (#2).
