
A premium APS-C compact camera topped Japan's 2025 sales rankings – beating newer releases, higher-resolution flagships and far more complex camera systems. According to Yodobashi Camera's annual data, the Fujifilm X100VI finished the year as the number one best-selling camera.
What makes this result interesting is when you take a look at what didn't sell. The entire top 10 best-selling cameras of 2025 consist exclusively of compact cameras.