Emmy Award–winning cinematographer Bob Poole has taken wildlife filmmaking to an entirely new frontier with the Fujifilm GFX100 II, showing just how far modern camera technology can go when storytelling demands both artistry and rugged durability.
In the compelling behind-the-scenes video shown below, Poole walks viewers through his latest elephant documentary, revealing how a medium-format camera typically associated with stills and controlled shoots became a frontline tool in one of the most unpredictable natural environments on Earth.
