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The Latest Breaking News from Demna

Demna's Debut Campaign Introduces 10 Global Faces

Gucci's Primavera campaign features Demna's first ten-person cast for the house, plus a Kate Moss short film directed by Johan Renck.

Fashion Times · Aug 25

Kate Moss and Kim Kardashian Style the Same Gucci G-String Dress So Differently

Can you blame them?

Marie Claire · Jun 10

Fresh starts at Gucci, Fendi and Marni set the tone at Milan Fashion Week: 5 trends and buzzwords

Milan Fashion Week has kicked off a season of fresh starts, with new creative directors and a clear push toward practical glamour

The Independent UK · Mar 2

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Emily Ratajkowski Trades Her Party Girl Runway Outfit for a $2,450 Gucci Jackie Bag and a Horsebit Dress

The model is all in on Demna's Gucci era.

Marie Claire · Feb 28

Kate Moss closes Demna's first Gucci show in a plunging gown and branded thong

Demna has unveiled his first Gucci runway show in Milan, and he's pushing the brand back toward sleek, body-hugging sex appeal

The Independent UK · Feb 27

Demna brings sexy back in effort to reinvigorate Gucci

Designer’s first catwalk for the brand in Milan flirts with bad taste with short, tight dresses and a diamante G-string

The Guardian - UK · Feb 27

Live From Gucci’s Fall Fashion Show: The First Runway Looks of the Demna Era

Fashion’s most infamous provocateur brought drama even before the show began.

Marie Claire · Feb 27

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From Kate Moss to Karlie Kloss, Every Celebrity Model in Gucci's Fall 2026 Fashion Show

Who needs a star-studded front row?

Marie Claire · Feb 27

Kate Moss On the Runway and a Star-Studded Front Row: Inside Demna's Debut Gucci Show

All eyes were on Demna's first on-schedule show, as he delivered a 90s-inspired collection with references to iconic Tom Ford moments

Marie Claire · Feb 27

Kate Moss closes Gucci’s Nineties comeback at Milan Fashion Week

It is the first time Moss has walked for Gucci in 26 years.

The Independent UK · Feb 27

Fashion Month Fall 2026 Is Going Strong—Here's What to Expect From Milan to Paris at the Shows, Front Rows, and More

It's going to be a season to remember.

Marie Claire · Feb 10

Demi Moore Carries Dakota Johnson's Gucci Naked Dressing Torch in a Sheer Lace Gown

Expect more along the same lines this award season.

Marie Claire · Nov 12, 2025

Live From Milan: The Best Front Row Fashion Week Outfits I've Spotted at the Spring 2026 Shows

Big stars are bringing big 'fits, from Prada to Emporio Armani.

Marie Claire · Sep 26, 2025

All the Highlights You Need to Know From Milan Fashion Week

From standout shows to celebrity moments

Marie Claire · Sep 25, 2025

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Cinemablend · Sep 24, 2025

Kim Kardashian Says She Did Not Have Fashion Confidence While Married, While Ye’s New Wife Bianca Censori Preps To Take Her Looks To The Masses

Seems like they both have confidence now...

Marie Claire · Sep 24, 2025

Demna Ushers in Gucci's Glamorous New Era with a Star-Studded Film Premiere

Another surprise move from the famously unorthodox designer

The Independent UK · Sep 23, 2025

Gucci unveils Demna's premiere looks in Spike Jonze-Halina Reijn film starring Demi Moore

Gucci gave the Demna era a soft hybrid launch, turning a short film red carpet on evening into a preview runway

International Business Times · Sep 23, 2025

Maverick Georgian Designer Demna Debuts For Gucci In Milan

Maverick Georgian designer Demna makes his debut for Gucci at Milan Fashion Week on Tuesday with a film of a family of Italian characters bursting with attitude, as the house pledged a "new era" its history.

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Marie Claire · Aug 20, 2025

Dakota Johnson Stacks Two Sparkling Gucci Gowns Into One 'Splitsville' Premiere Night

She stacked premiere looks from incoming creative director, Demna.

International Business Times · Jul 11, 2025

The Main Moments Of Paris Couture Week

Paris Haute Couture Week has wrapped up after four days of shows that featured the end of an era at Balenciaga, the start of a new one at Maison Margiela, and some surprise appearances and absences.

The Guardian - UK · Jul 9, 2025

Demna bows out at Balenciaga with star-studded final show in Paris

At times controversial fashion designer used show as study for ‘La Bourgeoisie’ before move to Gucci in Milan

International Business Times · Jul 7, 2025

Demna To Bow Out At Balenciaga In Paris Haute Couture Week

After 10 years at Balenciaga, provocative Georgian showman Demna is to take a final bow during Paris Haute Couture Week, which began on Monday with a star-studded show by Schiaparelli.

Marie Claire · Jul 4, 2025

Bandage Dresses are Trending Again — Here's What That Means for Your Wardrobe

Brace yourselves, bodycon is coming for us again

Fashion Times · Jun 4, 2025

Demna Slips a Britney Spears Collaboration into Balenciaga's Spring 2026 Collection

In addition to covetable graphic tees and accessories, there's a new EP featuring remixes of some of the singer's classic tracks.

Fashion Times · May 19, 2025

Former Valentino Designer Pierpaolo Piccioli Is Taking His Talents to Balenciaga

It will be interesting to see if Piccioli leans into the brand's current climate or transforms the label into a haute couture powerhouse.

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