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The Independent UK
The Independent UK
National
Colleen Barry

Demna sells a new Gucci fantasy as Moschino’s new designers loosen up the joke

Italy Fashion Gucci S/S 27 - (Copyright 2026 The Associated Press. All rights reserved)

Gucci creative director Demna moved beyond the strict archetypes of his debut collection and fixed his gaze on the fashion house’s luxe heritage for his all-important second collection, previewed Friday during Milan Fashion Week.

The runway was transformed into a luxury Gucci boutique, where Cardi B, wrapped in white faux fur, and Donatella Versace, wearing a stole from Demna’s first Gucci collection, sat on cushioned sofas. Brand ambassador Jannik Sinner took a seat beside Vogue’s Anna Wintour.

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