In fashion, boomerang trend cycles are nothing new. Like an escaped birthday balloon, there is an accepted element of what goes up must come down. Over the last decade we have been happily drenching ourselves in the loose comfort of oversized items.Frankie Shop large shouldered blazers, baggy wide leg jeans and dresses with swathe rather than skim.
Demna, the incoming creative head of Gucci having revolutionised Balenciaga, has arguably been the initiator of the oversized-era. His giant size tracksuits, suiting and floral lazy-girl-cool dresses set the mood for the last ten years of trend cycles, kicking off an air of unfitted nonchalance in our wardrobes. The pandemic supercharged this expectation of comfort. But we are five years on from that.
