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The Independent UK
The Independent UK
World
Colleen Barry

Gucci unveils Demna's premiere looks in Spike Jonze-Halina Reijn film starring Demi Moore

Demna Gucci Demi Moore Halina Reijn Spike Jonze Alessandro Michele Donald Trump Edward Norton Elliot Page Keke Palmer
Italy Fashion Gucci S/S 2026 - (Copyright 2025 The Associated Press. All rights reserved)

Gucci soft launched its new era under artistic director Demna, turning a short film red carpet on Tuesday evening into a preview runway.

Instead of the runway glare, Demna showcased his Gucci premiere looks in a film by Spike Jonze and Halina Reijn starring Demi Moore as a Gucci heiress struggling to find her identity and in a meta moment on the film's red carpet.

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