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International Business Times
International Business Times
Business

Maverick Georgian Designer Demna Debuts For Gucci In Milan

Demna Gucci Balenciaga Kering Milan Fashion Week WWD
The 44-year-old took over at the Italian luxury fashion house in July after a decade at fellow Kering brand Balenciaga (Credit: AFP)

Maverick Georgian designer Demna makes his debut for Gucci at Milan Fashion Week on Tuesday with a film of a family of Italian characters bursting with attitude, as the house pledged a "new era" its history.

The 44-year-old took over at Gucci in July after a decade at fellow Kering brand Balenciaga, charged with helping reverse falling sales.

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