How the supermarket pizza went luxe – and drained our wallets in the process
LET’S UNPACK THAT: A trip down the pizza aisle used to consist of pale cardboard-tasting pizzas with a side order of Pizza Express Sloppy Giuseppes and Goodfella’s deep-dish pies. But the £5 luxury pizza has slowly come to dominate UK supermarkets, with everywhere from Lidl to Waitrose offering fresher ingredients…
The Independent UK ·