Millennials growing up will have fond memories of coming home from school and having a classic dinner in the form of fish fingers, chips and beans. But frozen pizzas were also a household staple for kids growing up through the 90s and 00s.
When it comes to the more well-known brands, the likes of Goodfellas and Chicago Town seem to dominate the market - with a classic takeaway taste for a fraction of the price of your local fish shop, Domino's or Pizza Hut alike.
And while many still enjoy frozen store bought pizzas to this day, surging inflation and a current cost of living crisis is forcing people to skimp and save on premium brands as and where they can - opting for supermarket own-brand to alleviate financial stresses.
