The Latest Breaking News from Aunt Jemima

Ever bitten into a favorite snack and thought, “Something’s off”? You’re not alone. Many beloved foods have undergone quiet food formula changes over the years—some for health reasons, others for cost-cutting—and fans weren’t pleased. Whether it’s removing real sugar, altering key ingredients, or changing the texture, these tweaks often backfire…

Changing a brand name is a big move. Companies do it when their old name starts to hurt their business. Sometimes, a brand becomes associated with scandals, lawsuits, or unfavorable press. When that happens, a new name can help them start fresh. For shoppers, these changes can be confusing. You…

4 reasons why mascots are still alive and kicking, and 2 drawbacks to using a mascot in your brand.

In 2020, against the backdrop of global demonstrations against police brutality and systemic racism, several famous food brands around the world, including Aunt Jemima, Uncle Ben’s, Eskimo Pie, Red Skins, Chicos, Beso de Negra and Gypsy Sauce, publicly acknowledged the racist origins of their brand names and logos and vowed…