Changing a brand name is a big move. Companies do it when their old name starts to hurt their business. Sometimes, a brand becomes associated with scandals, lawsuits, or unfavorable press. When that happens, a new name can help them start fresh. For shoppers, these changes can be confusing. You might not even realize you’re buying from a company with a troubled past. Knowing which brands have changed their names to escape a bad reputation can help you make smarter choices at the store. Here are eight examples that show how companies try to leave their problems behind.
