The Latest Breaking News from Apple

Apple's new Apple Vision Pro with M5 already has a strong competitor in the Samsung Galaxy XR Project Moohan headset. Which headset will come out on top?

On Monday, Apple Inc. (NASDAQ:AAPL) shares surged to a new all-time high after fresh data showed iPhone 17 outsold iPhone 16 by 14%, prompting Deepwater Asset Management's Gene Munster to predict stronger growth through 2026.

The value of a brand is a critical measure of its recognition, overall health, and ability to adapt to changing market conditions. For this reason, the consulting firm Interbrand has been publishing its annual Best Global Brands ranking—featuring top brands across industries, including automotive—for the past 26 years.

Apple Inc (NASDAQ:AAPL) shares are trading higher on Monday after Loop Capital upgraded the technology giant’s stock and substantially increased its price target, signaling confidence in the company’s growth trajectory ahead.

Apple stock extends gains as Counterpoint Research confirms initial iPhone 17 sales are outpacing iPhone 16 sales. Loop Capital now sees upside in AAPL shares to $315.

The ESPN hot taker offered a wild reason for his beef with the NBA superstar, and added that he has receipts.

Apple stock jumps as iPhone 17 sales outperform expectations in the US and China, fuelling investor optimism ahead of earnings.

The Sonos Arc has been a What Hi-Fi? recommendation for years.

Apple stock is extending gains on reports the company’s iPhone Air is seeing massive initial demand in China. Here’s how you should play AAPL shares at current levels.