Inside Samsung Display's secret labs, where it builds and stress-tests next-gen displays — and says it's ready for Apple to launch a foldable: 'We mean it, we love other companies to join this market'

Samsung Display Factory Tour.

The metal ball dropped 40 centimeters onto a hair-thin flexible Samsung display with a resounding, cringeworthy clunk, but it did not break, and yet that wasn’t the most remarkable thing. It was that I was the one dropping the ball, using one of Samsung Display’s own pieces of testing equipment, and I was doing so inside Samsung Display headquarters, a place where no media has gone before.

I’d come to South Korea for a wide-ranging Samsung Electronics product briefing and tours of its massive Gumi Digital City Factory and this first-ever look inside Samsung Display. With Samsung Unpacked now just days away (July 22) and new foldables anticipated, the visit would prove more than illuminating.